Podcasts are an increasingly popular way to consume content. As of 2021, there were 120 million podcast listeners. That number is expected to surpass 160 million in 2023 and increase around 20 million each year. A 2022 survey found that 62% of US consumers listen to audio podcasts, up from 57% in the previous year. ... Read more
Podcasters and other content creators understand the difficulties of capturing clear audio. You need the right environment, workflow, and tools. The equipment can add up quickly. RØDE addressed this problem with the RODECaster Pro, a unique audio mixing deck with a focus on podcasting. You can record multiple people, add audio enhancements, and even background ... Read more
Starting a YouTube channel has never been easier, or more competitive. With over two billion monthly users watching a billion hours of video daily, YouTube remains the second-largest search engine after Google. That means opportunity still exists for creators who bring value, clarity, and consistency. But here’s the reality: there are now over 160 million ... Read more
It’s no surprise that YouTube quietly edged out Spotify to become the largest podcast consumption platform in the US. At least for now. Lots of podcasters struggle with discoverability and with YouTube as the world’s second largest search engine, why wouldn’t you want to have your audio sent to that platform? With Facebook shutting down ... Read more
For online course creators, one of the best ways to market your business and scale your audience is to provide unique value adds that attract new students and keep current students engaged. Today, we're excited to announce that Castos' Podcasting Plugin for WordPress, Seriously Simple Podcasting, now integrates directly with LifterLMS, the industry-leading course software ... Read more
Are you looking to start an internal company podcast? Want to know the decisions, tools, and steps you must take to start your own corporate podcast? An internal company podcast is just a private podcast designed for internal communications. It isn’t available to the general public. The private podcast feed isn’t listed anywhere online. It’s ... Read more
You've created the first episode of your private company podcast (sometimes called a corporate podcast) and you're happy with the result. Now you're wondering how to share it; how to turn your coworkers into listeners. If you want your internal company podcast to be successful, you need a launch plan. One of the major benefits ... Read more
You’ve launched your podcast and produced a few episodes. Now you’re wondering how to grow podcast listeners. Every podcaster turns their attention to this problem at some point. Except in a few viral cases (which you can’t depend on), there’s no shortcut here. You need reliable steps to grow your listener count. Then you need ... Read more
In this article, we help you understand vlogging, how it works, and how to get started. We'll even show you how to offer a vlog subscription.
As a podcaster, it's no secret that you want to use your show to make money. You love the medium, you love the work, and you love your audience, but at some point you want the show to compensate you for all of your effort. Earning Joe Rogan levels of cash takes time, but that ... Read more
The Shure SM7B is one of the most popular microphones in podcasting. In fact, it’s one of the most popular microphones in the entire entertainment industry. It’s the product of decades of acoustic development and sound research by the serious audiophiles at Shure.
Between text, images, videos, polls, and GIFs, there are lots of ways to create content for your Twitter followers. But sometimes Twitter’s 280-character limit just isn’t enough. Sometimes you want to tell a longer story. Well, you can! Despite Twitter’s limitations, you can write as much as you like by using a Twitter thread. This ... Read more
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