For many organizations, it's essential to have a defined system by which they can manage access that their employees have to 3rd party tools they use every day. Especially in the remote world, most companies find themselves in these days this level of internal security is paramount. For many companies, this means using a Single ... Read more
The nature of education is changing. At one time, learning only took place in a classroom with rows of desks or tables and the teacher at the front scribbling on a blackboard. Now, however, education is far more complex and we experience it in diverse forms. This variety means that educators can choose the right ... Read more
Podcast guest appearances are an incredibly underutilized, yet powerful channel for lead generation. In the past year, I have been on a few dozen podcasts. Not because I like the sound of my own voice, but because I have seen how it can drive web traffic and earn new customers for a business. In particular, ... Read more
There is no denying that membership site Patreon has done amazing things for the content creator economy. Independent creators across the globe are able to work at their own pace making what they love largely thanks to Patreon. There’s a reason you can’t get through a single YouTube video without the creator asking you to ... Read more
Podcasts and marketing. They seem like two unlikely bedfellows, don’t they? Podcasts are all about slowing down, paying close attention, and engaging with something deeply. Marketing feels more frantic – trying to grab your audience’s attention by any means available. Marketing can often feel like the 30-second YouTube ads you impatiently wait to finish so ... Read more
Connecting the tools you use online has always been a key part of creating a seamless customer experience. Not just for you, but to give your audience personalized messaging when engaging with your brand. The ability for information from your website, email tool, shopping cart, and even internal communications tools has never been more important. ... Read more
A major drawback when buying into complex hosted solutions for employee learning and enablement is the overwhelming feature set the software includes. Organizations turning to full-blown Learning Management Systems (LMS) should look to private podcasting tools for their asynchronous learning needs. From a cost perspective, complex education solutions will charge you for features you’re most ... Read more
A podcast is a digital audio series that people subscribe to and listen to on-demand through apps like Apple Podcasts or Spotify. It's essentially your own radio show that builds direct relationships with your audience and can become a powerful business and marketing tool. But here's the rub: A lot of people think creating a ... Read more
Running a podcast is hard work, especially if you’re a one-person operation. It’s only natural to wonder — do podcasts make money? Yes! Many creators have found that podcasts are an excellent income stream. You can make money podcasting with any audience size, but it’s important to choose the right monetization method for your show. ... Read more
September 30 is International Podcast Day. No, you won’t find a section of cards at your local stationery shop to celebrate it. And all the humble podcasters in the world aren’t waiting by their mailboxes for the gifts to roll in. But there ARE some things you can do to support your favorite podcasts (and ... Read more
One of the top questions we get from new podcasters is this: “How long should a podcast episode be?” Sadly, all shows and hosts are different, so there’s no clear answer that applies to every podcast. Some shows last hours, some just last a few minutes. The length of your content depends on a number ... Read more
Podcasting has evolved significantly in the past few years. With more and more podcasters coming into this medium from a wide variety of backgrounds and industries, the need to expand the existing functionality of the RSS feed has become apparent. Being able to relay more information about your podcast directly within the RSS feed creates ... Read more
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