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Podcast Promotion

How to Get More Traffic to Your Show with Podcast Audiograms

Are you wondering whether to promote a podcast with Audiograms? Looking for more advice on how to do it? Sharing your episodes is a key part of podcast promotion. But in order to drive traffic from social media to your show, you need to post highly engaging content. Text posts and images are great (and ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
Development

Streamline Your Podcast Production With Alitu

When it comes to being successful with your podcast there are few roadblocks that can stand in podcasters' way more than the difficulty that comes with editing and producing your podcast. A lot of the magic of creating a great-sounding podcast comes in post-production. But learning to become proficient in podcast editing software like Hindenburg, ... Read more

Craig Hewitt
Craig Hewitt · · 4 min read
podcast background noise
Podcast Production

Got Podcast Background Noise? Here’s How to Eliminate Ambient Noise

When you record a podcast in your home, background noise inevitably makes its way into your recording. Traffic, animals, air conditioners, and other people talking can create a ton of unwanted noise and a lot of extra editing work.  Background noise is distracting and unprofessional. Your audience will forgive a few small sounds, but repeated ... Read more

Dennis Hammer
Dennis Hammer · · 7 min read
podcast reviews
Podcast Promotion

How to Get More Podcast Reviews to Grow Your Audience

Podcast reviews are genuine opinions from past listeners. New listeners rely on them to decide whether your show is worth their time. They give your podcast social proof and credibility, so new listeners don’t have to take your word that your podcast is great— they have other listeners vouching for it. However, with the Apple ... Read more

Craig Hewitt
Craig Hewitt · · 10 min read
Using Podcast Merchandise to Build Your Community and Grow Your Show
Podcast Promotion

Using Podcast Merchandise to Build Your Community and Grow Your Show

Are you planning to make merchandise for your podcast? Looking for advice on how to use merch to grow your show? If you listen to a lot of podcasters (and as a podcaster yourself, you probably do), you undoubtedly hear every host plugging their podcast merchandise in each episode. When they release a new product ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
Podcast Sound Effects
Podcast Production

How to Find and Use Podcast Sound Effects

Are you thinking of adding sound effects to your podcast? Wondering where to find the best podcast sound effects? Think about your favorite movie, TV show, or YouTube channel. It probably uses music and sound effects to enhance the story and add personality. You can add the same production value to your show with the ... Read more

Dennis Hammer
Dennis Hammer · · 10 min read
Podcast Promotion

How to Create a Podcast Newsletter for Your Show

Marketing your podcast doesn’t just mean finding new listeners. It also means keeping your existing listeners aware of your new content and engaged with your brand. When it comes to marketing your podcast, email is one of the most powerful tools available to you. The ROI of email marketing ROI is 4200% ($42 for every ... Read more

Craig Hewitt
Craig Hewitt · · 16 min read
Development

Welcoming Podiant to Castos

Today we're excited to announce that Castos has acquired the Podiant platform, and Podiant customers will be joining the Castos family. Podiant, and its founder, Mark Steadman, have always been focused on creating an easy to use, powerful, and intuitive platform that allows customers to focus on creating great content and connecting with their audience. ... Read more

Craig Hewitt
Craig Hewitt · · 3 min read
podcast workflow
Podcast Production

How to Create Your Own Podcast Workflow

Are you struggling to produce great episodes regularly? Wondering whether having a podcast workflow will help? FACT: Producing a podcast is unlike any other form of content. The process can quickly overwhelm anyone, particularly, if you aren’t organized. So, it helps to create your own podcast workflow. Having a defined process laid out will help ... Read more

Dennis Hammer
Dennis Hammer · · 9 min read
A walkthrough of the podcast production process.
Podcast Promotion

How to Produce a Podcast: The Ultimate Guide

Are you planning to start a podcast for your brand? Wondering what goes into producing an amazing podcast episode? This guide will show you exactly how to produce a podcast show – From planning your podcast episodes, pre-production, recording, editing, and even the post-production process.  However, there’s something we have to address first. Is It ... Read more

Craig Hewitt
Craig Hewitt · · 21 min read
membership podcast
Private Podcasting

Starting and Running a Membership Podcast

Podcasts are traditionally free for everyone to listen. You simply grab an episode using your favorite podcast listening app. But that isn't the only way to run a show. You can also be quite successful with a membership podcast. A membership podcast is a type of private podcast. Members must subscribe to listen. Episodes are ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read