Podcast reviews are genuine opinions from past listeners. New listeners rely on them to decide whether your show is worth their time. They give your podcast social proof and credibility, so new listeners don’t have to take your word that your podcast is great— they have other listeners vouching for it. However, with the Apple ... Read more
Are you planning to make merchandise for your podcast? Looking for advice on how to use merch to grow your show? If you listen to a lot of podcasters (and as a podcaster yourself, you probably do), you undoubtedly hear every host plugging their podcast merchandise in each episode. When they release a new product ... Read more
Are you thinking of adding sound effects to your podcast? Wondering where to find the best podcast sound effects? Think about your favorite movie, TV show, or YouTube channel. It probably uses music and sound effects to enhance the story and add personality. You can add the same production value to your show with the ... Read more
Marketing your podcast doesn’t just mean finding new listeners. It also means keeping your existing listeners aware of your new content and engaged with your brand. When it comes to marketing your podcast, email is one of the most powerful tools available to you. The ROI of email marketing ROI is 4200% ($42 for every ... Read more
Today we're excited to announce that Castos has acquired the Podiant platform, and Podiant customers will be joining the Castos family. Podiant, and its founder, Mark Steadman, have always been focused on creating an easy to use, powerful, and intuitive platform that allows customers to focus on creating great content and connecting with their audience. ... Read more
Are you struggling to produce great episodes regularly? Wondering whether having a podcast workflow will help? FACT: Producing a podcast is unlike any other form of content. The process can quickly overwhelm anyone, particularly, if you aren’t organized. So, it helps to create your own podcast workflow. Having a defined process laid out will help ... Read more
Podcasts have rapidly become one of the most popular types of media. From 2017 to 2020, the number of podcast listeners in America grew by 15%. As of 2021, 41% of Americans had listened to podcasts in the last month. Not only are podcasts increasingly popular, but they are also becoming easier to make. With ... Read more
Are you planning to start a podcast for your brand? Wondering what goes into producing an amazing podcast episode? This guide will show you exactly how to produce a podcast show – From planning your podcast episodes, pre-production, recording, editing, and even the post-production process. However, there’s something we have to address first. Is It ... Read more
Podcasts are traditionally free for everyone to listen. You simply grab an episode using your favorite podcast listening app. But that isn't the only way to run a show. You can also be quite successful with a membership podcast. A membership podcast is a type of private podcast. Members must subscribe to listen. Episodes are ... Read more
Today we're excited to share that Castos has acquired the 3 Clips podcast, run by Jay Acunzo. Jay and the 3 Clips podcast are the epitome of what a great podcast embodies, and the show is focused squarely on the exact audience that Castos supports: Creators. The driving belief behind 3 Clips is that anyone ... Read more
Yesterday Apple's CEO Tim Cook announced that Apple would be rolling out their own version of individual, paid subscriptions to podcasts on their platform. This is a fantastic development for the podcasting industry, and for creators who want to directly monetize their content. Here at Castos, we've been screaming from the mountain tops for a ... Read more
Your podcast studio is your home base. It’s where your episodes leap off your notes and come to life; where your content takes form and spreads through the world. So if you’re serious about your show, you need a decent podcast studio setup. Why is it important to have a quality recording studio? Because a ... Read more
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