Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). Today’s topic is all about audience growth. We talk about nine strategies you can use to promote your show (from leveraging your ... Read more
It's no secret that podcasts that rank higher on Apple Podcasts charts get more listeners. When people look for new podcast, they gravitate toward the top shows on the charts. So like a lot of podcasters, you probably want to see your podcast rankings against the other top podcasts. Checking your podcast rankings regularly is ... Read more
Welcome to Castos Office Hours, our weekly webinar focused on answering your most pressing podcasting questions live. Everything from gear, launch plans, audience growth, to Castos feature updates, we're covering it all! We kicked off our second webinar with an overview of nine strategies to promote your show, from social media to how to leverage ... Read more
Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. These webinars ... Read more
Today we released a much-anticipated update to our analytics platform that will result in clearer, more robust, and more flexible data for your podcasts. But before we dig into the details of the updates, a bit of background about how analytics work in the podcasting space. Generally, there are two approaches that podcast platforms like ... Read more
We're going over some step-by-step instructions on how to find your RSS feed and submit your podcast to Apple Podcasts. We’ll also help you troubleshoot some common submission errors. If you’re ready to launch your podcast, one of the first tasks on your to-do list is to submit your podcast to Apple Podcasts (formerly iTunes). ... Read more
Welcome to Castos Office Hours, our weekly webinar focused on answering your most pressing podcasting questions live. Everything from gear, launch plans, audience growth, to Castos feature updates, we're covering it all! We kicked off the series with a brief presentation about the standard set ups and recording softwares you need to capture polished audio ... Read more
Podcast intros and outros give your episodes polish and personality. They raise the production value of your show and help you compete with the other 750,000 podcasts. What are podcast intros and outros? Want to know how to end a podcast? Frankly, you have a lot of flexibility here. Your intros and outros can be ... Read more
Are you looking to beef up your podcast cover art? Wondering how to create a memorable artwork or a logo for your show? FACT: Podcast cover art is the first experience potential listeners have with your show as they browse on Apple Podcasts, Google Podcasts, Spotify, or their favorite podcast app. They’ll use your artwork ... Read more
Before you can create content, it’s a good idea to know who you’re creating that content for. Defining your ideal podcast listener will give you the best shot at creating content that connects with an audience. Before you get started, we recommend downloading our streamlined Listener Avatar worksheet to put your thoughts down on paper. ... Read more
When you’re getting ready to publish your podcast episodes, you’ll first want to add ID3 tags to your MP3 files. ID3 tags are a form of metadata, which is a form of SEO that will help your audience find you and find out more about you. These tags tell your audience things like the title ... Read more
Sitting down to record your podcast for the first time can be a daunting task. For a detailed look at how to record a podcast, we gathered everything you need to capture your first episode. From planning out what you'll talk about to making sure you record high-quality sound, this guide is what you need ... Read more
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