New podcasters always ask the same question before they take the plunge: "How do podcasts make money?" They want to know what the reward will be before they invest their time and energy growing a podcast audience. Furthermore, how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have ... Read more
Today, we released two exciting updates to the Castos platform: enhanced podcast landing pages and an even better onboarding experience. These updates are a result of wanting to give our customers more control over their content from the get-go. We're committed to helping you podcast on you own terms and for us, that means being ... Read more
If you're looking to learn how to promote a podcast and grow a listenership, you're in the right place! You likely got into podcasting with the goal of sparking a conversation around a topic you're passionate about. Cultivating a community of listeners from around the world who share your interests, who value your point of ... Read more
Full disclosure: there is some debate about how podcast directories count podcast downloads versus listens. However, both measurements represent a podcast's audience and the number of people who routinely consume its content. For us, increasing a podcast's downloads ties directly to increasing its total number of subscribers. Many listening platforms automatically download new episodes for ... Read more
On today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance ... Read more
Think back to the last time you browsed for a podcast to listen to. You probably picked an interesting category and explored whatever appeared on top. And you probably chose a show that was fairly close to the top of the list (at least in the top 100 of the Apple podcast charts). That’s how ... Read more
When you think of optimizing your podcast for SEO, things that come to mind are likely keywords, how to target them, or strong content strategies. But, most people don’t associate podcasts with search engine optimizations and are missing some key growth opportunities. In this post, we'll teach you SEO for podcasts, including some podcast SEO ... Read more
On today’s episode, I’m chatting with Nathan Wrigley of WPBuilds about how he transition from podcasting as a hobby to podcasting as a full-time job. We talk about how WPBuilds has changed over the months, making the decision to making podcasting his full-time job, niche podcasts, the big surprises in podcasting full-time, what he does ... Read more
One of the hallmarks of the Castos platform is giving you the option to publish your podcast content wherever you'd like. Specifically, this means you can publish new podcasts and their respective episodes: If you choose the latter, where you will manage your podcast via WordPress with the help of our Seriously Simple Podcasting ... Read more
Today I talk with Srinivas Rao of the Unmistakable Creative. We talk about the Unmistakable Creative podcast, hobbies versus jobs, podcasting ambitions, Srinivas’ book “An Audience of One”, his new book pitch, continuously producing content, when you should edit your own content, advice for new podcasters, how you build your own audience, formulas for success, ... Read more
If you want your podcast to grow quickly (and honestly, who doesn’t?), you need to grab as much exposure as possible. Landing your show in iTunes’ New and Noteworthy category is a powerful way to put your show in front of countless listeners. The New and Noteworthy category is a game-changer for new shows. It ... Read more
Many of us have recently upgraded to the newest Mac OS release, Catalina, and with it have experienced issues with our beloved, and long-time recommended audio recording/editing tool, Audacity. This leaves us looking for an Audacity alternative for our editing needs. First, a bit of background: Audacity is an open source, cross platform (meaning it ... Read more
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