Wondering about podcast formats? Looking for advice on how to structure your show? FACT: Choosing a format for your show is one of the first decisions you'll have to make when planning your podcast. You'll need to know your format before you give it a name and create cover artwork, and certainly before you record ... Read more
Did you know that Instagram has officially reached 2.4 billion monthly users? And out of that billion, more than 500 million users visit the platform and scroll through their feed every day—making it an ideal platform to set up a small business, market a service, or in your case, promote a podcast. Just think about it. When ... Read more
Discover 26 podcast topic ideas that your audience will absolutely love. The best podcast topics to try on your show right now.
If you’re spending the time and energy creating podcast episodes, it’s important to make your content as accessible and discoverable as possible. You can add a ton of value to each episode with a transcript. Here's how to transcribe a podcast. What is a Podcast Transcript? A podcast transcript is a word-for-word account of an episode's ... Read more
This is the most complete guide to publishing and uploading a podcast with a list of all podcast directories you should be using. The most impactful way to grow an audience is to publish and upload a podcast across every podcast directory. From podcast aggregators big and large, your show should be available anywhere people ... Read more
One of the beauties of podcasting is that it's a relatively "sticky" form of content. Once your podcast is set up and approved by all the popular directories you kind of can just publish and forget it. But, what about those times when you want to (or heaven forbid Have To) move your podcast hosting ... Read more
Today, I am joined by Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast. Leah is a content creator for the company and Jerrid is the founder and CEO. We discuss how storytelling can engage an audience with your brand. Everyone has a story and personal stories are the most ... Read more
If you sell ads for your podcast or you’ve begun pitching potential sponsors, you’ve probably heard of dynamic ad insertion for podcasts. It's a growing trend that will undoubtedly become more popular over the next few years. According to an IAB study, dynamic ads represented almost 42% of podcast ads in 2017. What is this ... Read more
At the time of writing this article the most popular feature requested by our users is the ability to add more subscribe links. We love feedback like this, and we're in the process of updating the Castos app and the Seriously Simple Podcasting plugin to support this. However, it is currently possible to make changes ... Read more
Rebekah Bek is a marketer for Ahrefs, an SEO toolkit that helps optimize your website for best SEO results. We are discussing an experiment that Ahrefs has been running for a little over a year now with podcast sponsorship. Previously on this show, we have discussed sponsorship from the show creators’ side of the deal. ... Read more
Podcast sponsorships are the simplest and most lucrative way to monetize a podcast. You know it’s important to develop your podcast a bit before you hunt for sponsors, but when is the right time to start? How do you know if your podcast is ready for sponsors? Truthfully, there’s no clear answer here. We wish ... Read more
Jeff Large is the owner of Come Alive Creative, a digital media agency that has made the pivot into podcast production. Jeff tells me about his business and why he feels podcasting has a bright future. He explains the services he and his team provide and how he can help podcasters find the right fit ... Read more
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