Engaging podcast content takes time and work, but it’s worth the investment. The biggest reason to focus on producing compelling podcast episodes are their ability to help you build a loyal fan base. These listeners tune in to your show every week, help it succeed by leaving positive reviews, and sharing your content with friends. ... Read more
Hosting a podcast interview is a lot harder than it sounds. It’s not a simple as having a friendly chat in front of a pair of microphones. If you don’t prepare, you could end up with a boring interview that fails to entertain your listeners and bad reviews. Or worse, your interview could erode into ... Read more
You’re ready to monetize your podcast and you’ve decided to sell ads. Now you need to know how to get podcast sponsors. Sponsorships are one of the most popular and effective ways to create revenue with your podcast. Podcast advertising is attractive to advertisers because it’s an intimate format where listeners develop strong bonds with ... Read more
There a lot of podcasts these days, which means getting discovered through iTunes is harder than ever. If you want your podcast to be successful, you can’t wait for listeners to show up on their own. You’ll have to market your show in other ways, such as social media. Social media is a powerful tool ... Read more
As a podcast host, your content isn’t your only concern. Your delivery is just as important, so it’s critical that you understand how to speak slowly. Why is fast talking a problem? Because it usually leads to confusion. Podcast listeners are naturally lazy. They don’t want to work hard to understand your episodes. If you ... Read more
Here’s a hard truth: Not everyone will like your podcast. In fact, some people might strongly dislike it. If you hope to be successful, you must know how to deal with bad reviews. Bad reviews aren’t the end of the world, but they can affect the growth of your audience. Listeners often browse reviews before ... Read more
Our show of the week this week is a mix of interviews, tips and resources for digital agencies. Helping founders and freelancers to work smarter, save time and adopt best practices that can help grow their business. This week we highlight Agency Highway with James Rose. His show, the Agency Highway podcast brings on agency ... Read more
One of the best ways to create valuable content for your listeners is to invite influential and insightful guests on to your show. The right influencer can impress your podcast community, give your podcast a powerful boost, and make you some money. But podcasts guests won’t volunteer on their own, which is why it’s important to ... Read more
Today we're going to showcase a podcast all about Property Management and helping people to get better at it. This is an interesting show as it's helping to share knowledge within a traditionally very competitive industry. This week we highlight Connor Swalm's podcast – The Landlord's Resource. A podcast about learning from the real life ... Read more
Today we're going to take a look at an interesting show that dives deep on health, wellness and some of the tougher subjects that just don't get talked about that often. This week we highlight Wellness Mama Podcast with Katie Wells. Using her journalism and research background, Katie creates an educational and inspiring show, featuring ... Read more
Post originally published September 28, 2017. Podcasting is a creative endeavour, which means you need freedom and the right tools to create the best content for your audience. If you’re bound by limitations, your content will never be as powerful and engaging as it could be. At Castos, our goal has always been to be ... Read more
Have you ever followed a TV show that was bounced across stations and time slots or suddenly canceled without warning? It’s terribly frustrating. Your podcast listeners feel the same way when you fail to follow a podcast editorial calendar and deliver your episodes inconsistently. Podcast listeners are generally more engaged with the content than, say, ... Read more
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