Author
Craig Hewitt is the founder and CEO of Castos, a podcast hosting platform serving 40,000+ brands. He's produced over 500 podcast episodes, helped launch 10,000+ shows, and has been in the podcasting industry since 2015. Craig has been featured in tech, startup, and podcasting publications like Startups For The Rest Of Us, PodNews, Mixergy, and dozens of other popular podcasts and YouTube channels. He also has spoken and sponsored Podcast Movement, the premier conference for podcasters. He is a supporter of PodcastIndex and the Podcasting 2.0 tag set.
Before you can create content, it’s a good idea to know who you’re creating that content for. Defining your ideal podcast listener will give you the best shot at creating content that connects with an audience. Before you get started, we recommend downloading our streamlined Listener Avatar worksheet to put your thoughts down on paper. ... Read more
When you’re getting ready to publish your podcast episodes, you’ll first want to add ID3 tags to your MP3 files. ID3 tags are a form of metadata, which is a form of SEO that will help your audience find you and find out more about you. These tags tell your audience things like the title ... Read more
Sitting down to record your podcast for the first time can be a daunting task. For a detailed look at how to record a podcast, we gathered everything you need to capture your first episode. From planning out what you'll talk about to making sure you record high-quality sound, this guide is what you need ... Read more
In this guide, we’ll explain why email marketing is important and everything you need to know about podcast email marketing.
Looking for advice on how to edit your podcast properly? Podcast editing can be intimidating, but with some practice, you can produce high quality content on your own. Poor podcast audio quality is a true nightmare. Hisses, noises, and overall poor podcast production will diminish the content and the authority of the show itself. That’s ... Read more
Did you know that Instagram has officially reached 2.4 billion monthly users? And out of that billion, more than 500 million users visit the platform and scroll through their feed every day—making it an ideal platform to set up a small business, market a service, or in your case, promote a podcast. Just think about it. When ... Read more
Discover 26 podcast topic ideas that your audience will absolutely love. The best podcast topics to try on your show right now.
If you’re spending the time and energy creating podcast episodes, it’s important to make your content as accessible and discoverable as possible. You can add a ton of value to each episode with a transcript. Here's how to transcribe a podcast. What is a Podcast Transcript? A podcast transcript is a word-for-word account of an episode's ... Read more
One of the beauties of podcasting is that it's a relatively "sticky" form of content. Once your podcast is set up and approved by all the popular directories you kind of can just publish and forget it. But, what about those times when you want to (or heaven forbid Have To) move your podcast hosting ... Read more
Today, I am joined by Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast. Leah is a content creator for the company and Jerrid is the founder and CEO. We discuss how storytelling can engage an audience with your brand. Everyone has a story and personal stories are the most ... Read more
At the time of writing this article the most popular feature requested by our users is the ability to add more subscribe links. We love feedback like this, and we're in the process of updating the Castos app and the Seriously Simple Podcasting plugin to support this. However, it is currently possible to make changes ... Read more
Rebekah Bek is a marketer for Ahrefs, an SEO toolkit that helps optimize your website for best SEO results. We are discussing an experiment that Ahrefs has been running for a little over a year now with podcast sponsorship. Previously on this show, we have discussed sponsorship from the show creators’ side of the deal. ... Read more
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