Between text, images, videos, polls, and GIFs, there are lots of ways to create content for your Twitter followers. But sometimes Twitter’s 280-character limit just isn’t enough. Sometimes you want to tell a longer story. Well, you can! Despite Twitter’s limitations, you can write as much as you like by using a Twitter thread. This ... Read more
Podcast guest appearances are an incredibly underutilized, yet powerful channel for lead generation. In the past year, I have been on a few dozen podcasts. Not because I like the sound of my own voice, but because I have seen how it can drive web traffic and earn new customers for a business. In particular, ... Read more
Podcasts and marketing. They seem like two unlikely bedfellows, don’t they? Podcasts are all about slowing down, paying close attention, and engaging with something deeply. Marketing feels more frantic – trying to grab your audience’s attention by any means available. Marketing can often feel like the 30-second YouTube ads you impatiently wait to finish so ... Read more
Are you wondering whether to promote a podcast with Audiograms? Looking for more advice on how to do it? Sharing your episodes is a key part of podcast promotion. But in order to drive traffic from social media to your show, you need to post highly engaging content. Text posts and images are great (and ... Read more
Podcast reviews are genuine opinions from past listeners. New listeners rely on them to decide whether your show is worth their time. They give your podcast social proof and credibility, so new listeners don’t have to take your word that your podcast is great— they have other listeners vouching for it. However, with the Apple ... Read more
Are you planning to make merchandise for your podcast? Looking for advice on how to use merch to grow your show? If you listen to a lot of podcasters (and as a podcaster yourself, you probably do), you undoubtedly hear every host plugging their podcast merchandise in each episode. When they release a new product ... Read more
Marketing your podcast doesn’t just mean finding new listeners. It also means keeping your existing listeners aware of your new content and engaged with your brand. When it comes to marketing your podcast, email is one of the most powerful tools available to you. The ROI of email marketing ROI is 4200% ($42 for every ... Read more
Podcasts have rapidly become one of the most popular types of media. From 2017 to 2020, the number of podcast listeners in America grew by 15%. As of 2021, 41% of Americans had listened to podcasts in the last month. Not only are podcasts increasingly popular, but they are also becoming easier to make. With ... Read more
Are you planning to start a podcast for your brand? Wondering what goes into producing an amazing podcast episode? This guide will show you exactly how to produce a podcast show – From planning your podcast episodes, pre-production, recording, editing, and even the post-production process. However, there’s something we have to address first. Is It ... Read more
If you’ve ever looked into ramping up your podcast marketing efforts, you’ve probably heard of the term search engine optimization, or SEO. Search engine optimization is an area of digital marketing that involves creating content, building links, and tweaking your website to improve your search engine rankings. Essentially, when someone types a relevant query into ... Read more
When people think of content marketing, blogging usually comes to mind. But there’s a form of content marketing that is virtually untapped. I’m talking about building website traffic from a podcast. A study by Edison Research shows that over 100 million Americans listen to podcasts every month. And the number is rising. The rising popularity ... Read more
Wondering how the World responds to podcasting? Looking for podcast statistics, industry stats, and listener data? True Fact: Podcasting is no longer in the shadows of other forms of audio content. With Podcast Insights reporting over 850 million shows available on Apple Podcasts, the industry shows no signs of slowing down. With that growth comes ... Read more
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