When people think of content marketing, blogging usually comes to mind. But there’s a form of content marketing that is virtually untapped. I’m talking about building website traffic from a podcast. A study by Edison Research shows that over 100 million Americans listen to podcasts every month. And the number is rising. The rising popularity ... Read more
Wondering how the World responds to podcasting? Looking for podcast statistics, industry stats, and listener data? True Fact: Podcasting is no longer in the shadows of other forms of audio content. With Podcast Insights reporting over 850 million shows available on Apple Podcasts, the industry shows no signs of slowing down. With that growth comes ... Read more
There is one common goal for many of us podcasters: To get more subscribers. Those listeners that tune into every one of our episodes. And there is a lot we can do as content creators to make it easier for our potential listeners to find our content and subscribe to our show. This is often ... Read more
Podcast analytics are the foundation of big growth decisions. Building an audience, increasing number of downloads, and creating a successful podcast all hinge on understanding the numbers. The data related to high performing episodes and those around listener demographics all provide powerful insights. But the decentralization of podcasting poses a problem. Podcasters need to look ... Read more
If you've noticed an error message on your podcast's website announcing your website is not secure, you're not alone. In October 2019, Google announced a series of updates to Chrome that are starting to trigger "not secure" warnings as of December. The root of the changes deals with mixed content. Mixed content means a webpage ... Read more
Planning, recording, and creating new content is just one part of the podcasting process. Marketing podcast episodes is equally as important but it can be a challenge to stand out among the thousands of other shows. Promoting a podcast on social media requires posting unique assets that make users stop scrolling. But static images can ... Read more
Full disclosure: there is some debate about how podcast directories count podcast downloads versus listens. However, both measurements represent a podcast's audience and the number of people who routinely consume its content. For us, increasing a podcast's downloads ties directly to increasing its total number of subscribers. Many listening platforms automatically download new episodes for ... Read more
When you think of optimizing your podcast for SEO, things that come to mind are likely keywords, how to target them, or strong content strategies. But, most people don’t associate podcasts with search engine optimizations and are missing some key growth opportunities. In this post, we'll teach you SEO for podcasts, including some podcast SEO ... Read more
Podcasting is traditionally thought of as a one-way medium. But in reality, you as a host are likely creating conversations on the other side of your listeners headphones that never make it to the air. To tap into these discussions, including audience participation in your podcast is a unique way to further engage your audience ... Read more
Before you can create content, it’s a good idea to know who you’re creating that content for. Defining your ideal podcast listener will give you the best shot at creating content that connects with an audience. Before you get started, we recommend downloading our streamlined Listener Avatar worksheet to put your thoughts down on paper. ... Read more
A podcast website is a critical part of your brand. Every successful show has one. If you want your audience to take you seriously, you’ll need one as well. Fortunately, you don’t need a developer or a big budget to create your own podcast website. In this article, we’ll explain why you need your own ... Read more
In this guide, we’ll explain why email marketing is important and everything you need to know about podcast email marketing.
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