3 Clips

Bonus Episode: 10% Happier's Show Development Process (ft. Jen Poyant and Nate Tobey)

What do folks from public radio learn about show development that the rest of us don't understand? How do some of the top shows in the world START? What techniques, processes, or mental heuristics do professional showrunners use to ensure that they're developing strong show premises and IP — not just "yet another" podcast about the same topics as their competitors?Today, we go inside a live call from our latest podcast workshops, and we hear from Nate Tobey and Jen Poyant.Nate Tobey (formerly of APMG and WGBH) is the director of content at 10% Happier, and Jen Poyant (former WNYC producer and co-founder of Stable Genius Productions) is their Executive Producer.10% Happier is a mindfulness and meditation tech company, co-founded by ABC News and Good Morning America anchor Dan Harris, and on the back of Harris's very popular podcast (also called 10% Happier), the company decided to create a slate of shows.On the call, Jay interviews Nate and Jen, with students chiming in near the end.Interested in our workshops? These are 8-week intensives taken with a cohort of others. Learn more here: https://jayacunzo.com/growable-showsSUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://marketingshowrunners.podia.com/growable-shows-developing-your-ideas-into-an-irresistible-premise-your-audience-loves-sharesINSIDE THIS EPISODE: 10% Happier can be found at https://www.tenpercent.com/Follow Jen Poyant on Twitter at https://twitter.com/jpoyantFollow Nate Tobey on Twitter at https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

The Gift of Clips

In our special holiday bonus episode, Jay is joined by 3 Clips producers Cherie Turner and Andrea Muraskin, where they each gift one memorable clip from a show they love to the group — then dissect it together.The group talks about developing and capturing strong characters when you create nonfiction shows ... playing with form and taking risks with what a podcast should actually sound like ... and how to end episodes strong ... and more!SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/. ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Andrea's clip was from this episode of Radio Diaries: https://www.radiodiaries.org/walter-backerman-seltzer-man/Cherie's clip was from this episode of The Allusionist: https://www.theallusionist.org/allusionist/tag/ImagineJay's clip was from this episode of Radiolab: https://www.wnycstudios.org/podcasts/radiolab/episodes/91569-memory-and-forgettingFollow Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/Follow Cherie Turner on Twitter here: https://twitter.com/CherieLouiseTFollow Andrea Muraskin on Twitter here: https://twitter.com/Andrea_MuraskinYou can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

Resilient Retail: Shopify's Latest Big Bet on Podcasting & the Subtle Art of the Interview (ft. Kristen LaFrance)

Kristen shares thoughtful insights into how she preps for and conducts interviews that specifically serve the needs of her listeners. She also talks about how she navigated rising to the occasion when the stakes got high: Kristen was told just days into her new job at Shopify that she’d be taking over the podcast hosting duties from Harley Finklestein, the company’s president. And then she learned that he’d be her first interview guest for the show. Talk about pressure! A key component to Kristen’s, and by extension the show’s, success is how much thought went into developing the show’s premise. Also critical is that Kristen has a deep understanding of the retail world and she is actively involved in the community she serves. In other words, she knows who her audience is and the type of information they will benefit from, and then she goes and gets it. Resilient Retail launched in October of 2020 and is a twice-weekly interview show that focuses on the world of retail, with a particular focus on serving small business owners trying to figure out the online space. Resilient Retail also has a YouTube channel and a robust five-year growth plan that extends far beyond the podcast. Please join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Kristen about all that she has learned and how she’s applying that to create just the right kind of interview show that will serve her growing audience.INTRODUCING GROWABLE SHOWS, a new on-demand course about show development from Jay:https://jayacunzo.com/growable-showsJOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. INSIDE THIS EPISODE: Resilient Retail can be found here: https://resilient.shopify.com/season-oneFollow Resilient Retails host Kristen LaFrance on Twitter here: https://twitter.com/kdlafranceFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

How to Talk to [Mamí & Papí ] About Anything: IP Extensions, Intuition, & Process (ft. Juleyka Lantigua-Williams)

Juleyka has worked behind the scenes in various capacities on many hit shows, including 70 Million, Latina to Latina, Driving the Green Book, Marvel’s Voices, Code Switch, and more Her depth of experience merged in a flash to become one of her newest hits: How to Talk to [Mamí & Papí] About Anything. The show went from idea to launch in just three weeks, but of course it took Juleyka’s years of work in podcasting to make something like that possible. This show is personal, which is why Juleyka cast herself in a role she wouldn’t normally choose: she’s the show host and narrator. How to Talk to [Mamí & Papí] About Anything addresses issues that adult children of immigrant parents may have a hard time talking to their parents about. Juleyka herself is from the Domincan Republic and moved to the US when she was 10, so she makes the perfect stand-in for her audience, because she is the audience. In each episode, a guest shares a testimonial of an issue they face, and this is followed by an interview between Juleyka and an expert in the field, where they discuss the issue at hand. Most importantly, the show is resonating with listeners. In this episode, join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Juleyka Lantigua Williams about the large and small choices that make How to Talk to [Mamí & Papí] About Anything a success – and how it was the perfect combination of Juleyka following her well-honed instincts and tapping into her high tolerance for risk that made it happen.JOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. JAY'S WORKSHOPS & COURSES FOR PODCASTERS: Consider the course, Growable Shows, if you're trying to turn your rough ideas into a better premise for your podcast — one that prompts subscription and sharing. https://jayacunzo.com/growable-showsOr consider the Showrunner Sessions, an 8-week intensive to develop your ideas and do real work on your real show, tackling the tough, important, and creative challenges you can’t quickly google. We run 1 workshop per quarter. Learn more and sign up for updates and discounts here: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/INSIDE THIS EPISODE: How to Talk to [Mamí & Papí] About Anything can be found here: https://www.talktomamipapi.com/Follow How to Talk to [Mamí & Papí] About Anything host Juleyka Lantigua-Williams on Twitter here: https://twitter.com/JuleykaLantiguaLearn more about Lantigua Williams & Co. here: https://www.lantiguawilliams.com/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

StartUp: How to Create Gripping Moments When Nothing Huge Happens

Today, we’re re-airing one of the most popular episodes from the 3 Clips archives. Jay breaks down what makes Gimlet Media’s StartUp so arresting — especially during moments when nothing all that gripping ACTUALLY happened.JOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. CONSIDER THE WORKSHOP: In the Showrunner Sessions, learn how to make a podcast that makes a difference. Join Jay and a group of your peers in this 8-week intensive to develop your ideas and do real work on your real show, tackling the tough, important, and creative challenges you can’t quickly google.We run 1 workshop per quarter. Learn more and sign up for updates and discounts here: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/INSIDE THIS EPISODE: StartUp can be found here: https://gimletmedia.com/shows/startupFollow StartUp host Alex Blumberg on Twitter here: https://twitter.com/abexlumbergFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

Bonus Episode: What Should Be Planned vs. Improvised, with Robert Rose

This live call was part of The Showrunner Sessions. This is the 8-week podcast workshop series where we at Marketing Showrunners work with podcasters to transform your skills, your show, and your community, with an aim to making “their favorite podcast.” Join Jay and Robert in this informative, insightful conversation about strategies to create a great podcast. Robert talks about his process; the importance of planning, structure, and doing your research; and he emphasizes why you should “write it down.” NEWSLETTER: Subscribe to “Playing Favorites,” the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone's favorite podcast. Subscribe at marketingshowrunners.com/subscribe/WORKSHOPS: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show. Level up an existing show, or launch a new one. Students are marketers, executives, science researchers, freelancers, entrepreneurs, authors, and artists and thinkers of all kinds who connect, do real work on their real shows together, and benefit from the community around them as much as the system we’ve built. INSIDE THIS EPISODE: Robert Rose’s This Old Marketing can be found here: https://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/ Follow Robert Rose on Twitter here: https://twitter.com/Robert_Rose Learn more about Robert Rose here: https://robertrose.net/ Visit The Content Advisory here: https://contentadvisory.net/ Find Robert’s podcast The Weekly Wrap here: https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!(3 Clips with Jay Acunzo is the official podcast of Marketing Showrunners, helping makers and marketers find and share their voices and make shows that make a difference. MSR offers free and paid education and entertainment to help you create podcasts and video shows that are central to both your brand and your audience’s lives.)

CONFLICTED: The Process Driving Jaw-Dropping Shows

When journalist Jake Warren met Aimen Dean — a former Al Qaeda bomb-maker turned agent for the British intelligence service MI6, who happened to be super smart and deeply knowledgeable about Middle East politics — he knew he had hit storytelling pay dirt. So when Jake started his own podcasting company a few years later, he was determined to get Aimen behind the mic. But there were a couple of problems: the guy could talk for nine hours, and would sometimes get pretty deep in the weeds. So they brought in Thomas Small — an author, documentary film producer, Middle East scholar, and good friend of Aimen’s – to be co host.The resulting podcast, CONFLICTED, from Jake’s company Message Heard, breaks down the complexities of history, religion and politics of the Middle East and puts them in a global context. The first season begins with 9/11 and focuses on the War on Terror and associated conflicts in the region. The second season is about the post-Cold War New World Order and how that era of US dominance affected the Middle East, and beyond. To the listener, it sounds like Thomas and Aimen are having a friendly conversation, sprinkled with Aimen’s often heart-stopping personal stories. But as you’ll hear, there’s lots of work that goes on behind the scenes to get to this place.In this episode, join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Jake Warren about the large and small choices that make CONFLICTED a success – not only with Middle East politics nerds, but among a general audience too.NEWSLETTER:Subscribe to “Playing Favorites,” the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone's favorite podcast. Subscribe at marketingshowrunners.com/subscribe/WORKSHOPS:https://www.marketingshowrunners.com/podcast-workshops-content-marketers/These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show. Level up an existing show, or launch a new one.Students are marketers, executives, science researchers, freelancers, entrepreneurs, authors, and artists and thinkers of all kinds who connect, do real work on their real shows together, and benefit from the community around them as much as the system we’ve built.INSIDE THIS EPISODE:CONFLICTED from Message Heard can be found here: https://messageheard.com/our-podcasts/conflicted, or wherever you get your podcasts. Selections played on this episode of 3 Clips are from Season 1, Episode 2: The War on Terror: https://play.acast.com/s/conflicted/waronterrorFollow Jake Warren, founder of MessageHeard, on Twitter: https://twitter.com/TheJakeWarrenFollow CONFLICTED on Twitter here: https://twitter.com/MHconflictedListen to the podcast Undiscovered, hosted and reported by Jake Warren: https://messageheard.com/podcasts/undiscoveredFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/

TD Bank's Power of Wow: A Genuinely Good, Narrative-Style, Internal Corporate Show (ft. Scott Monty)

Song Exploder: How Small Choices Create Big Feels

Special Bonus Episode: Inside the Making of a Documentary Series (Help Scout's Against the Grain)

Breaking Brand: A New Model for Branded Podcasts? (ft. Buffer's Ash Read)

Practice First: How to Answer The Critical Question (ft. Lessonly's Ben Battaglia)