Author
Craig Hewitt is the founder and CEO of Castos, a podcast hosting platform serving 42,000+ podcasts. He's produced over 500 podcast episodes, helped launch 10,000+ shows, and has been in the podcasting industry since 2015. Craig has been featured in tech, startup, and podcasting publications like Startups For The Rest Of Us, PodNews, Mixergy, and dozens of other popular podcasts and YouTube channels. He also has spoken and sponsored Podcast Movement, the premier conference for podcasters. He is a supporter of PodcastIndex and the Podcasting 2.0 tag set.
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Podcasting has evolved significantly in the past few years. With more and more podcasters coming into this medium from a wide variety of backgrounds and industries, the need to expand the existing functionality of the RSS feed has become apparent. Being able to relay more information about your podcast directly within the RSS feed creates ... Read more
Including your podcast on your own website is one of the main tenants of "Owning Your Content" that we so strongly believe in here at Castos. And while many of us have individual pages on our website for each episode, we often times want a single place that listeners can come to check out a ... Read more
Castos is a Podcast hosting and analytics platform and we want to make podcasts easy and accessible to everyone – the podcasters as well as to their audiences. Oftentimes software companies don’t really consider how much they include or exclude certain people with the way their software works. Twenty percent of the population is disabled, ... Read more
Private Podcasting is taking the podcast industry by storm. Whether it's for internal use for companies to better connect with their employees, or those with online courses, membership sites, and communities to offer exclusive content only to those members, private podcasts are everywhere. But one question that always comes up when discussing private podcasting with ... Read more
When it comes to being successful with your podcast there are few roadblocks that can stand in podcasters' way more than the difficulty that comes with editing and producing your podcast. A lot of the magic of creating a great-sounding podcast comes in post-production. But learning to become proficient in podcast editing software like Hindenburg, ... Read more
Podcast reviews are genuine opinions from past listeners. New listeners rely on them to decide whether your show is worth their time. They give your podcast social proof and credibility, so new listeners don’t have to take your word that your podcast is great— they have other listeners vouching for it. However, with the Apple ... Read more
Marketing your podcast doesn’t just mean finding new listeners. It also means keeping your existing listeners aware of your new content and engaged with your brand. When it comes to marketing your podcast, email is one of the most powerful tools available to you. The ROI of email marketing ROI is 4200% ($42 for every ... Read more
Today we're excited to announce that Castos has acquired the Podiant platform, and Podiant customers will be joining the Castos family. Podiant, and its founder, Mark Steadman, have always been focused on creating an easy to use, powerful, and intuitive platform that allows customers to focus on creating great content and connecting with their audience. ... Read more
Podcasts have rapidly become one of the most popular types of media. From 2017 to 2020, the number of podcast listeners in America grew by 15%. As of 2021, 41% of Americans had listened to podcasts in the last month. Not only are podcasts increasingly popular, but they are also becoming easier to make. With ... Read more
Are you planning to start a podcast for your brand? Wondering what goes into producing an amazing podcast episode? This guide will show you exactly how to produce a podcast show – From planning your podcast episodes, pre-production, recording, editing, and even the post-production process. However, there’s something we have to address first. Is It ... Read more
Today we're excited to share that Castos has acquired the 3 Clips podcast, run by Jay Acunzo. Jay and the 3 Clips podcast are the epitome of what a great podcast embodies, and the show is focused squarely on the exact audience that Castos supports: Creators. The driving belief behind 3 Clips is that anyone ... Read more
Yesterday Apple's CEO Tim Cook announced that Apple would be rolling out their own version of individual, paid subscriptions to podcasts on their platform. This is a fantastic development for the podcasting industry, and for creators who want to directly monetize their content. Here at Castos, we've been screaming from the mountain tops for a ... Read more
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