Author
Craig Hewitt is the founder and CEO of Castos, a podcast hosting platform serving 40,000+ brands. He's produced over 500 podcast episodes, helped launch 10,000+ shows, and has been in the podcasting industry since 2015. Craig has been featured in tech, startup, and podcasting publications like Startups For The Rest Of Us, PodNews, Mixergy, and dozens of other popular podcasts and YouTube channels. He also has spoken and sponsored Podcast Movement, the premier conference for podcasters. He is a supporter of PodcastIndex and the Podcasting 2.0 tag set.
Marketing your podcast doesn’t just mean finding new listeners. It also means keeping your existing listeners aware of your new content and engaged with your brand. When it comes to marketing your podcast, email is one of the most powerful tools available to you. The ROI of email marketing ROI is 4200% ($42 for every ... Read more
Today we're excited to announce that Castos has acquired the Podiant platform, and Podiant customers will be joining the Castos family. Podiant, and its founder, Mark Steadman, have always been focused on creating an easy to use, powerful, and intuitive platform that allows customers to focus on creating great content and connecting with their audience. ... Read more
Podcasts have rapidly become one of the most popular types of media. From 2017 to 2020, the number of podcast listeners in America grew by 15%. As of 2021, 41% of Americans had listened to podcasts in the last month. Not only are podcasts increasingly popular, but they are also becoming easier to make. With ... Read more
Are you planning to start a podcast for your brand? Wondering what goes into producing an amazing podcast episode? This guide will show you exactly how to produce a podcast show – From planning your podcast episodes, pre-production, recording, editing, and even the post-production process. However, there’s something we have to address first. Is It ... Read more
Today we're excited to share that Castos has acquired the 3 Clips podcast, run by Jay Acunzo. Jay and the 3 Clips podcast are the epitome of what a great podcast embodies, and the show is focused squarely on the exact audience that Castos supports: Creators. The driving belief behind 3 Clips is that anyone ... Read more
Yesterday Apple's CEO Tim Cook announced that Apple would be rolling out their own version of individual, paid subscriptions to podcasts on their platform. This is a fantastic development for the podcasting industry, and for creators who want to directly monetize their content. Here at Castos, we've been screaming from the mountain tops for a ... Read more
Today the entire Castos team is excited to share a big new update to the way that you can manage the Private Podcast subscribers in your Castos dashboard. Previously the addition and management of Private Subscribers was done in the podcast Settings -> Distribution tab. But we quickly realized that as Private Podcasting is such ... Read more
It was Tuesday, November 24, 2020, and I was piecing together audio from the previous weekend’s podcast recording session. As always, I opened up my own Audacity file and imported my two co-hosts’ audio files. Then I downloaded the mp3 sent to us by our guest speaker, planning to add his voice into the mix, ... Read more
It’s no secret that the true crime genre dominates the podcast landscape. But this murder minded audience is more than just a ravenous audio demographic. They are also a useful resource to law enforcement and families seeking justice. There are 250,000 unsolved murders in the United States with another 6000 each year. Overworked detectives are ... Read more
If you’ve ever looked into ramping up your podcast marketing efforts, you’ve probably heard of the term search engine optimization, or SEO. Search engine optimization is an area of digital marketing that involves creating content, building links, and tweaking your website to improve your search engine rankings. Essentially, when someone types a relevant query into ... Read more
Today is a big day, a day in which we announce the rollout of a feature that many of you have been asking for: Multiple User Support. You can now invite your team to help manage your podcast and can add as many additional users to your Castos account as you'd like. Access For New ... Read more
Why is growing your podcast audience so difficult? Podcasts present a few unique challenges compared to other types of content: Podcasts are usually audio-only, which means it’s difficult to grab someone’s attention Audio is not as inherently shareable as text or video It’s difficult to discover new podcasts and podcast episodes Growing your podcast listenership ... Read more
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