Author
Craig Hewitt is the founder and CEO of Castos, a podcast hosting platform serving 40,000+ brands. He's produced over 500 podcast episodes, helped launch 10,000+ shows, and has been in the podcasting industry since 2015. Craig has been featured in tech, startup, and podcasting publications like Startups For The Rest Of Us, PodNews, Mixergy, and dozens of other popular podcasts and YouTube channels. He also has spoken and sponsored Podcast Movement, the premier conference for podcasters. He is a supporter of PodcastIndex and the Podcasting 2.0 tag set.
It’s no surprise that YouTube quietly edged out Spotify to become the largest podcast consumption platform in the US. At least for now. Lots of podcasters struggle with discoverability and with YouTube as the world’s second largest search engine, why wouldn’t you want to have your audio sent to that platform? With Facebook shutting down ... Read more
For online course creators, one of the best ways to market your business and scale your audience is to provide unique value adds that attract new students and keep current students engaged. Today, we're excited to announce that Castos' Podcasting Plugin for WordPress, Seriously Simple Podcasting, now integrates directly with LifterLMS, the industry-leading course software ... Read more
You can charge your listeners for podcast content using Stripe and Castos, and you do not need to run a second podcast to do it. Connect your Stripe account, create a product at the price you want, and a completed payment adds that listener to your feed automatically.
Here at Castos, we're passionate about giving creators the ability to make a living from their craft and do it in a way that they control. Private podcasting and paid subscriptions are powerful means of achieving this goal for many podcasters. While the allure of paid podcast subscriptions in platforms like Apple Podcasts and Spotify ... Read more
Every podcast needs a great looking home base for their show. A place that you can guide listeners back to so they can learn more about you, your brand, and continue to engage with you from your podcast. And this website should NOT be your social media platform of choice, Spotify, or Apple Podcasts. It ... Read more
Editing your recordings, writing show notes, designing episode-specific imagery, creating audiograms – the amount of work that it takes after you click "stop recording" but before a new episode actually goes live can sometimes seem endless. However, all of this work, from audio editing to creating marketing assets for new episodes is vital to the ... Read more
When most people consider how to make money from their podcast they think of two main solutions: 1) ads and 2) Patreon. Ads work but they annoy your listeners, they’re easily skippable, and it’s hard to make a ton of money from them unless you have millions of listeners. Patreon is the other solution people ... Read more
For many organizations, it's essential to have a defined system by which they can manage access that their employees have to 3rd party tools they use every day. Especially in the remote world, most companies find themselves in these days this level of internal security is paramount. For many companies, this means using a Single ... Read more
Connecting the tools you use online has always been a key part of creating a seamless customer experience. Not just for you, but to give your audience personalized messaging when engaging with your brand. The ability for information from your website, email tool, shopping cart, and even internal communications tools has never been more important. ... Read more
A major drawback when buying into complex hosted solutions for employee learning and enablement is the overwhelming feature set the software includes. Organizations turning to full-blown Learning Management Systems (LMS) should look to private podcasting tools for their asynchronous learning needs. From a cost perspective, complex education solutions will charge you for features you’re most ... Read more
September 30 is International Podcast Day. No, you won’t find a section of cards at your local stationery shop to celebrate it. And all the humble podcasters in the world aren’t waiting by their mailboxes for the gifts to roll in. But there ARE some things you can do to support your favorite podcasts (and ... Read more
Podcasting has evolved significantly in the past few years. With more and more podcasters coming into this medium from a wide variety of backgrounds and industries, the need to expand the existing functionality of the RSS feed has become apparent. Being able to relay more information about your podcast directly within the RSS feed creates ... Read more
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