Author
Craig Hewitt is the founder and CEO of Castos, a podcast hosting platform serving 40,000+ brands. He's produced over 500 podcast episodes, helped launch 10,000+ shows, and has been in the podcasting industry since 2015. Craig has been featured in tech, startup, and podcasting publications like Startups For The Rest Of Us, PodNews, Mixergy, and dozens of other popular podcasts and YouTube channels. He also has spoken and sponsored Podcast Movement, the premier conference for podcasters. He is a supporter of PodcastIndex and the Podcasting 2.0 tag set.
It was Tuesday, November 24, 2020, and I was piecing together audio from the previous weekend’s podcast recording session. As always, I opened up my own Audacity file and imported my two co-hosts’ audio files. Then I downloaded the mp3 sent to us by our guest speaker, planning to add his voice into the mix, ... Read more
It’s no secret that the true crime genre dominates the podcast landscape. But this murder minded audience is more than just a ravenous audio demographic. They are also a useful resource to law enforcement and families seeking justice. There are 250,000 unsolved murders in the United States with another 6000 each year. Overworked detectives are ... Read more
Today is a big day, a day in which we announce the rollout of a feature that many of you have been asking for: Multiple User Support. You can now invite your team to help manage your podcast and can add as many additional users to your Castos account as you'd like. Access For New ... Read more
Why is growing your podcast audience so difficult? Podcasts present a few unique challenges compared to other types of content: Podcasts are usually audio-only, which means it’s difficult to grab someone’s attention Audio is not as inherently shareable as text or video It’s difficult to discover new podcasts and podcast episodes Growing your podcast listenership ... Read more
For the recent 2.5.0 release of Seriously Simple Podcasting, we updated the Castos Player that was originally added to the plugin back in December of 2017. The original iteration of the player was included to give podcasters a customizable, great-looking HTML media player for their podcast sites. It was the same player we used on ... Read more
Let’s be real. Podcasting is a moody business. It is one thing to sit down in front of the mic when you’re calm, clear-headed, well-prepared, and operating from a basic belief that what you have to say is helpful or interesting. It is a completely different deal to sit down with the mic when you’re ... Read more
When people think of content marketing, blogging usually comes to mind. But there’s a form of content marketing that is virtually untapped. I’m talking about building website traffic from a podcast. A study by Edison Research shows that over 100 million Americans listen to podcasts every month. And the number is rising. The rising popularity ... Read more
This week we're excited to announce an update we've been waiting to share for a while: a completely reimagined podcast player built right into Seriously Simple Podcasting. You may have seen the new Castos Player on this site in the past few weeks, but as of release v2.5 the new Castos Player is available for ... Read more
Today, we're excited to announce a brand new Elementor integration for our WordPress plugin, Seriously Simple Podcasting. We've repeated the importance of having a podcast website a fair amount and detailed exactly how you can build one of your own. Castos customers also already have access to customizable podcast pages to showcase a show and ... Read more
Wondering how the World responds to podcasting? Looking for podcast statistics, industry stats, and listener data? True Fact: Podcasting is no longer in the shadows of other forms of audio content. With Podcast Insights reporting over 850 million shows available on Apple Podcasts, the industry shows no signs of slowing down. With that growth comes ... Read more
Podcasting is one of the best marketing options for your brand in this day and age. The human voice can convey a sense of trust and offers your listeners a guarantee that they are being given the best advice from an expert in the industry. One thing that can cause doubt over this is the recording aspect ... Read more
Want to know how to host a podcast? You're in the right place. Every podcaster wants to believe they’re a great host, but it takes a truly wise podcaster to know when those hosting skills need polishing. See, listeners make connections with podcasts almost entirely because of their hosts. After all, it’s not like WTF with ... Read more
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