Author
Craig Hewitt is the founder and CEO of Castos, a podcast hosting platform serving 40,000+ brands. He's produced over 500 podcast episodes, helped launch 10,000+ shows, and has been in the podcasting industry since 2015. Craig has been featured in tech, startup, and podcasting publications like Startups For The Rest Of Us, PodNews, Mixergy, and dozens of other popular podcasts and YouTube channels. He also has spoken and sponsored Podcast Movement, the premier conference for podcasters. He is a supporter of PodcastIndex and the Podcasting 2.0 tag set.
There is one common goal for many of us podcasters: To get more subscribers. Those listeners that tune into every one of our episodes. And there is a lot we can do as content creators to make it easier for our potential listeners to find our content and subscribe to our show. This is often ... Read more
Podcast analytics are the foundation of big growth decisions. Building an audience, increasing number of downloads, and creating a successful podcast all hinge on understanding the numbers. The data related to high performing episodes and those around listener demographics all provide powerful insights. But the decentralization of podcasting poses a problem. Podcasters need to look ... Read more
Looking for suggestions for the best podcast equipment for beginners? Wondering what equipment to get to start podcasting? Whether you’re a new podcaster looking for setup inspiration or a seasoned host looking to upgrade your studio, you’ll find great recommendations below. Castos is a participant in the Amazon Services LLC Associates Program. We may earn ... Read more
Are you looking for podcast intro music? Wondering what are the best places to find royalty-free music to start your show with? Licensing songs for podcast intro music is a complex topic that relies on a range of factors. But podcasts that include musical elements are often more engaging. Starting off an episode with intro ... Read more
WordPress 5.0 (codenamed Bebo) was released back in December 2018. Its biggest addition was the introduction of the new Block Editor, Gutenberg, which changes the way we all build sites with WordPress. Castos embraced the Block Editor, even going so far as to rebuild our entire website using it. Today, we take that commitment to ... Read more
The “Mysterious” Breakmaster Cylinder (BMC) may be best known for creating the music for Reply All, Gimlet Media’s hit podcast with a listenership in the millions. The anonymous composer has also created music for The Pitch, Crazy/Genius, and Special Relationship. Their domination in the podcast music scene led Luke Gordon from Syncly to sit down ... Read more
Considering running podcast ads? Wondering how podcast advertising works? You're in the right place, then. Below, we tell you everything you need to know about podcast advertising. Whether you're a brand that needs to boost its promotion or a podcaster looking to monetize your show, you'll find answers on how to do it here. So, ... Read more
It's not every day an open source project releases an update which is indicated by a major version jump. Usually when this happens, it indicates that there are breaking changes on the horizon, and users should be aware, make a backup, and update with caution. Often however, a major version number change is simply the ... Read more
If you've noticed an error message on your podcast's website announcing your website is not secure, you're not alone. In October 2019, Google announced a series of updates to Chrome that are starting to trigger "not secure" warnings as of December. The root of the changes deals with mixed content. Mixed content means a webpage ... Read more
With recent concerns over Coronavirus, many conferences, business meetings, and community meetups are opting for digital attendance rather than meeting in person. Often times this comes in the form of webinars. And for good reason. Webinars are a great way to get everyone on both audio and video at the same time, and in the ... Read more
Planning, recording, and creating new content is just one part of the podcasting process. Marketing podcast episodes is equally as important but it can be a challenge to stand out among the thousands of other shows. Promoting a podcast on social media requires posting unique assets that make users stop scrolling. But static images can ... Read more
TuneIn and AnyPod have straight-forward podcast submission processes to get your show listed in no time. TuneIn offers free and premium streaming services for Android users to millions of monthly users. Each of these directories are important because they are connected to smart speakers like Alexa. AnyPod was specifically designed to turn "Amazon's voice assistant ... Read more
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