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Content Creation

Why Coaches Choose Podcasting Over Social Media (And How to Start Your Show)

Most coaches and consultants believe they need to be everywhere online, posting daily on social media, writing weekly blogs, and constantly networking, just to build authority and attract clients. But this scattered approach creates a serious problem: your expertise gets diluted across crowded platforms where prospects scroll past without truly understanding what makes you different. ... Read more

Craig Hewitt
Craig Hewitt · · 8 min read
Private Podcasting

Connect Ghost and Castos For Private Podcasting

Running a successful podcast while managing multiple subscriber platforms can feel like juggling flaming torches. If you're using Ghost for your website and newsletter management but hosting your podcast on Castos, you've probably found yourself manually transferring subscriber information between platforms...a time-consuming process that's prone to errors. What if you could automate this entirely? Today's ... Read more

Craig Hewitt
Craig Hewitt · · 6 min read
Podcast Monetization

10 Ways To Use Hybrid Podcasting to Grow Your Brand

Hybrid Podcasting sits in that sweet spot between public and private content, offering a "freemium" model similar to what you see with platforms like Substack. You provide your regular public content while offering exclusive Subscriber Benefits to your most engaged fans, creating deeper, more profitable connections with your audience. We look at Hybrid Podcasting as ... Read more

Craig Hewitt
Craig Hewitt · · 8 min read
Development

Set Up Apple Podcasts Subscriptions With Castos

We're thrilled to announce that all Castos customers can now offer exclusive Subscriber Benefits to listeners directly through Apple Podcasts Subscriptions. In this guide, we'll show you how to get started with this exciting monetization opportunity that works alongside Castos' other revenue-generating features like Dynamic Ad Insertion and Castos Commerce. First, A New Type Of ... Read more

Craig Hewitt
Craig Hewitt · · 6 min read
Development

One-Click Podcast Distribution

Today, we're thrilled to announce a huge addition to the Castos platform: One-Click Podcast Distribution. With this, Castos becomes the first and only podcast hosting provider to offer true one-click submission to all eight major podcast directories: All automatically, literally just a click of a button. Whether you're launching your very first podcast or adding ... Read more

Craig Hewitt
Craig Hewitt · · 2 min read
Development

Automatically Add Chapters To Your Episodes

Podcasting is so great because it allows us to share long-form storytelling-type content with our audience. And it is this long-form engagement and "intimacy" that our listeners love about following along with our journey. But along with this, sometimes we want to give listeners an idea of what's ahead and what they can expect in ... Read more

Craig Hewitt
Craig Hewitt · · 3 min read
Podcast Distribution

Direct Show Submission To Apple Podcasts

When it’s time to launch your podcast, one of the first things you think about is how to get your podcast live in directories like Apple Podcasts.  Apple Podcasts is where mass adoption of podcasting all started, originally dating back to June 2005.   And sometimes, understanding what an RSS feed is, logging into Apple Podcasts ... Read more

Craig Hewitt
Craig Hewitt · · 5 min read
Podcast Equipment

Hollyland Lark M2 Review: A Compact Wireless Solution for Podcasters

For content creators looking to upgrade their audio setup without breaking the bank, the Hollyland Lark M2 wireless lavalier microphone system presents an intriguing option. At $160, this compact wireless microphone system promises professional-grade audio in a package smaller than a pair of AirPods. But does it deliver on these promises? After extensive testing and ... Read more

Craig Hewitt
Craig Hewitt · · 8 min read
How to Start a Video Podcast
Content Creation

How to Start a Video Podcast

Ready to start a video podcast? This guide will show you all the important steps you should follow to add a video component to your show and expose your content to a much wider audience. Don't worry, it's not that difficult! You are already doing most of the work. With a few small additions to ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
Podcast Marketing Guide
Podcast Promotion

The Ultimate Podcast Marketing Guide for 2026

Marketing your podcast is just as important as creating it. Even the best content can go unnoticed without a solid plan to reach your audience. In this podcast marketing guide, you’ll learn everything you need to know to grow your listener base and build a loyal community around your podcast. Let’s turn your passion project ... Read more

Dennis Hammer
Dennis Hammer · · 18 min read
Podcast Promotion

6 Ways To Turbocharge Your Podcast Growth With LinkedIn Ads

Ever feel like your B2B podcast is the best-kept secret in your industry? You’re not alone. But we've got you covered – with LinkedIn Ads. Your content is well-researched and informative. You’re a natural behind the microphone (and on camera). You're doing video, and on YouTube your thumbnails are on point. So why are your ... Read more

Matt Hayman
Matt Hayman · · 7 min read
podcast listener donations
Podcast Monetization

How to Encourage Podcast Listener Donations

Podcast listener donations are one of the simplest and most effective ways to make money from your podcast. It’s an easy system to set up and doesn’t require a long-term commitment for you or the donor. You don't have to force or beg your listeners to donate. many of them want to support your show, ... Read more

Dennis Hammer
Dennis Hammer · · 7 min read