It's no surprise that the way some of the fastest-growing brands have grown is via social media. Whether that means Twitter, Instagram, or more recent additions to the social media landscape like Tiktok or Mastodon, having a presence on social media for your show is a must. And today, more than ever, with multi-billion dollar ... Read more
It's something every podcast has, and in a lot of cases is the very first impression you can make on potential new subscribers: your podcast cover image. But unless you're a designer or want to hire one (which can be expensive and time-consuming) creating podcast cover art can be difficult for new podcasters. We know ... Read more
If you had to ask us what one common thread we see across every single one of the most successful shows across the Castos platform it would be Community. Podcasts do not live in a bubble, they are an avenue for connecting people and deepening relationships. And there is no better way to do this ... Read more
Over the last few months, our team has been hard at work delivering new updates to your favorite podcast hosting platform. After launching our Stripe integration to help our podcasters sell subscription podcasts, we started making changes to the overall design of our dashboards. As we build out the future of podcast subscriptions, it’s important ... Read more
It’s always been difficult to rank podcasts well on Google and other search engines. This is because search engines like Google can only read text. It doesn’t have any way of knowing what’s said in your episode, so it doesn’t know which terms to rank it for. You can fight this problem a bit by ... Read more
Here at Castos, we're passionate about giving creators the ability to make a living from their craft and do it in a way that they control. Private podcasting and paid subscriptions are powerful means of achieving this goal for many podcasters. While the allure of paid podcast subscriptions in platforms like Apple Podcasts and Spotify ... Read more
Every podcast needs a great looking home base for their show. A place that you can guide listeners back to so they can learn more about you, your brand, and continue to engage with you from your podcast. And this website should NOT be your social media platform of choice, Spotify, or Apple Podcasts. It ... Read more
For many organizations, it's essential to have a defined system by which they can manage access that their employees have to 3rd party tools they use every day. Especially in the remote world, most companies find themselves in these days this level of internal security is paramount. For many companies, this means using a Single ... Read more
Connecting the tools you use online has always been a key part of creating a seamless customer experience. Not just for you, but to give your audience personalized messaging when engaging with your brand. The ability for information from your website, email tool, shopping cart, and even internal communications tools has never been more important. ... Read more
Podcasting has evolved significantly in the past few years. With more and more podcasters coming into this medium from a wide variety of backgrounds and industries, the need to expand the existing functionality of the RSS feed has become apparent. Being able to relay more information about your podcast directly within the RSS feed creates ... Read more
Including your podcast on your own website is one of the main tenants of "Owning Your Content" that we so strongly believe in here at Castos. And while many of us have individual pages on our website for each episode, we often times want a single place that listeners can come to check out a ... Read more
Private Podcasting is taking the podcast industry by storm. Whether it's for internal use for companies to better connect with their employees, or those with online courses, membership sites, and communities to offer exclusive content only to those members, private podcasts are everywhere. But one question that always comes up when discussing private podcasting with ... Read more
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