SEO, or Search Engine Optimization, is what helps subscribers find your show. Optimizing your podcasting SEO for iTunes is the best way to help subscribers find you. You may not realize it, but iTunes is the 3rd largest search engine online. Take advantage of that searching power by making sure that your podcast is optimized for iTunes searching.
It’s important to consider keyword density when it comes to your show title, author name, and description. For example, in show about podcasting, you could use the words “podcast” or “podcasting” in the title, in the episode description, and even after the author’s name. Be careful not to overdo it. You want your show to come up in the search results when someone searches for shows about podcasting, but you don’t want these fields to appear stilted or spammy. Try to work your keywords in naturally.
When it comes to episode titles, remember to keep them somewhat brief – there’s only so much space allotted for these titles, and subscribers will see even less on a smaller device, like a phone. You can shorten it by using a number, like 001, instead of spelling out Episode One, which will leave more room for a title that lets the listener know what the episode is about.
In addition to being brief, a good episode title should clearly explain what the episode is going to be about. Try to front-load the important words – that is, use the most important worlds in the beginning of the episode title. The title should be compelling and benefit driven – listeners should know what they’re going to get from listening to the episode. Try to use keywords in the title, and make sure that each title is unique.
Other important SEO factors for your show include ratings and reviews and number of subscribers. This is why it’s important to include calls to action in the show for listeners to subscribe, rate, and review your show in iTunes. Those subscription numbers, ratings, and reviews will help convince new potential listeners that your show offers something that they’ll want to hear.
You’ll also need to consider your cover art. Good cover art can really help draw in listeners, but it’s important not to go overboard. Remember that most listeners will be looking at this on a small screen, like a phone, and when they search in iTunes, several other images may be shown in their search results as well. An overly colorful or busy picture may be difficult to see or interpret. Shoot for artwork that’s attractive and interesting but not overwhelming.
Takeaways From this Lesson:
- iTunes is the 3rd largest search engine online, so visibility on iTunes is essential for your show
- Include your keywords in your title, show description, and episode titles as much as possible, but avoid overdoing it. They should occur naturally and not seem shoehorned in
- Episode titles should be brief because listeners will only see a limited number of characters
- Your episode titles should let the listener know what they’ll be listening to and why they should listen
- Ratings, reviews, and more subscribers help increase visibility
- Keep in mind that listeners will see very small versions of your cover art, so try not to make it too complex